Since 2012

Company Introduction

Shiziyuan Food Group was founded in 2012, specializing in the production and research and development of new Chinese-style pastries. Shiziyuan egg yolk puffs are a phenomenal product among domestic high-quality Chinese-style pastries, and they are also a leading brand in the quality of mochi, room temperature ice skin cakes, and Maoshanwang durian ice skin mooncakes.

5 production factories
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7 marketing centers
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1000+ employees
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10000+ retail points
0 +
Since 2012

Company Introduction

Food Safety Certification

Automated Production Lines

Classic Cases Showcase

Enterprise Development History

Bringing authentic Chinese pastry craftsmanship to taste across around the world

2012

Seezeyu was founded in Dongguan. It launched regular-temperature snowy mooncakes and lava-filled snowy mooncake series, quickly gaining market popularity.

2014

Dual certified by ISO22000 food quality management system and HACCP food safety management system

2017

Developed and launched the traditional Chinese pastry egg yolk pastry series. Popular nationwide, it is a snack suitable for all ages and rapidly grew into an industry-leading brand.

2019

Jiangxi Lezi Food Co., Ltd. was established. The first phase of the factory involved a total investment of 80 million yuan, covering an area of 21 mu with a total construction area of approximately 20,000 square meters.

2020

Seezeyu Food Group has established an in-depth strategic cooperation with Sam’s Club, and its egg yolk pastries have officially entered the Sam’s Club sales channel.

Dongguan Caizishun Food Co., Ltd. was established as a professional manufacturer of frozen food products. It operates 3 production lines for snow-skin mooncakes with a single-shift daily capacity of 200,000 pieces, and 2 production lines for mille crepe cakes with a single-shift daily capacity of 3,000 units.

20203

We have forged in-depth partnerships with leading domestic snack retail systems. Our signature nama chocolate fu-tuan (glutinous rice chocolate daifuku) has won strong popularity among channel partners, further expanding our domestic market footprint.

2024

The new projects at the Dongguan Headquarters and Jiangxi Production Base have officially broken ground. Scheduled for full commissioning in 2026, they will significantly boost overall production capacity, further strengthen supply capabilities, and better meet the diverse demands of both domestic and overseas markets.

2025

Awarded three Market Position Statements by Shangpu Consulting Group:
No.1 in national sales for Egg-Yolk Puff
No.1 in national sales for Ambient Snow-Skin Cake
No.1 in national sales for Nama Chocolate Fu-Tuan in bulk snack channels

Patent Certificate

Recogrized for innovation and protected by inlellectual properly rignts

Brand going global

Bringing authentic Chinese pastry craftsmanship to taste across around the world

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