May 2026 – Seezeyu has successfully held its exhibition at THAIFEX – Anuga Asia 2026 in Bangkok, Thailand, marking another important milestone following its international debut in Singapore.

As Asia’s most influential food trade shows, THAIFEX brought together food industry professionals, distributors and retail buyers from over 148 countries/regions. Seezeyu’s booth attracted consistent high traffic, with visitors eager to discover the brand’s latest product innovations.

Egg Yolk Pastry, Seezeyu’s signature classic product, was widely praised by visitors from the moment they tasted it. Featuring delicate multi-layered flaky pastry that melts in the mouth, encasing smooth sweet red bean paste and a rich, savory salted egg yolk at its center, it offers the perfectly balanced combination of sweet and savory flavors that won immediate and unanimous acclaim. When international buyers further learned that Seezeyu is the official egg yolk pastry supplier for Sam’s Club China for years, their confidence in the brand was further reinforced — recognizing not only the outstanding product quality, but also the brand’s proven large-scale production capabilities and industry-leading quality control standards.

Three additional products also proved extremely popular: the indulgent Chocolate Mochi, refreshing Mango Yogurt Mochi and classical Matcha & Red Bean Mochi, all highly commended for their premium textures and authentic taste profiles.International buyers from Europe, the Middle East, United States, Australia and Southeast Asia showed strong interest in Seezeyu’s product portfolio. Numerous distributors held in-depth business discussions and expressed clear partnership intentions regarding import opportunities and regional distribution, laying a solid foundation for the brand’s global market expansion.